We began with a simple but powerful idea: the ocean that surrounds us is one of the most extraordinary sources of minerals on earth. As a native Floridian and lifelong culinary professional, founder Jonathan Richards spent years working in kitchens where salt was used in every dish, yet rarely given the attention it deserved.

After a day spent along the Palm Beach shoreline, Jonathan had a realization that would change the course of his life. What if the pristine Atlantic waters just offshore could be transformed into a truly local sea salt — one that captured the essence of the ocean itself?

That moment sparked the beginning of Palm Beach Salt Co.

Today, every batch of our salt starts the same way: with carefully harvested Atlantic seawater collected from the coastal waters of Palm Beach. The water is meticulously filtered and slowly evaporated in small batches using traditional techniques that allow delicate salt crystals to form naturally. This patient process preserves the ocean’s trace minerals and produces a clean, bright flavor and light, flaky texture prized by chefs and home cooks alike.

Unlike industrial salts that are heavily processed, bleached, and stripped of their natural character, our salt remains exactly as nature intended. We never add chemicals, dyes, or anti-caking agents. What you taste is simply the ocean itself — pure, mineral-rich, and alive with flavor.

At Palm Beach Salt Co., we believe salt is more than just seasoning. It is the foundation of good cooking, the element that unlocks flavor, and one of the most essential mineral sources for the human body. Our salt naturally contains a spectrum of trace minerals that come directly from the Atlantic Ocean, creating depth of flavor while supporting the body’s natural electrolyte balance.

Every batch is produced by hand in Palm Beach County, where our small team works closely with the rhythms of nature to craft each crystal. From our signature flaky finishing salt to our handcrafted infused varieties, each product reflects the same philosophy: simple ingredients, traditional methods, and uncompromising quality.

Palm Beach Salt Co. is proud to be part of a growing community of chefs, farmers, and food artisans who believe in local sourcing, honest ingredients, and food made with intention. What began as a small personal experiment has grown into a passion to share the taste of our coastal waters with kitchens around the world.

From the Atlantic Ocean to your table.

One pinch at a time.